About

b. 1986, HK.


Hello, I’m Karina, a Milan based Senior Creative & Designer

 

I’m a Senior Creative & Designer. Fairly ambitious, strategically creative.

My background includes over 10 years of expertise in all aspects of successful marketing, both online and offline. I've spent the majority of my career bringing creative excellence by focusing on a targeted aesthetic research & strategy, combined with a thorough execution that would translate ideas in a range of solutions spanning from products that illustrate simplicity despite system complexity to conceptually driven campaigns.

I've worked ‘solo’ and with other experts through business partnerships, full-time engagements for reputable design studios, advertising agencies and corporate in-housing, institutions, large companies and other realities operating in the world of design, fashion, automotive, FMCG and SMCG industries.

There´s truth in all of the above, but what I should really write here is that I'm a passionate creative who simply likes to craft meaningful, collaborative, immersive brand narratives and experiences to inspire people or at least make them less frustrated in their daily lives.

Honors and Awards:

  • NC Digital Awards 2018 Shortlist
    IMA (Influencer Marketing Awards) - Best Marketing Campaign

  • Eurobest 2014 Bronze Winner
    PR Category - A05 MEDIA RELATIONS

  • ADCI Awards 2014 Shortlist
    Sociale: Other Media

  • Cannes Lions 2014 Shortlist
    PR Lions Category - A11 Charity & not for Profit
    Media Lions Category - A05 Use of Ambient Media: Small Scale

  • Assorel Award 2014 - GrandPrix
    International Events & Relational Strategies - Charity / Fundraising / Corporate Social Responsibilityity

  • Brand Identity GrandPrix 2012 Winner
    1° Prize - Packaging: Own & Private Label

  • Cup Awards 2012 - Best of Sports Shortlist
    Packaging Design Category

  • Epica Awards 2012 Silver Winner
    Packaging Design Category

  • Golden Drum 2012 Gold & Grand Prix Winner
    Packaging Design Category

  • Pentawards 2012 Platinum Winner
    Packaging Design Category

  • Red Apple 2012 Gold Winner
    Packaging Design Category

CV available upon request.

 

some happy CLIENTS :

A

A2A
Action Aid
Accor Luxe
Alain Mikli
American Express
Arnette
Armani
Asus

B

Barilla
Beiersdorf
Bicocca Village
Boston Consulting
Bottega Verde
BPM
Burberry
BVLGARI

C

Candy-Hoover
Carglass
Compass
Contacts Direct
Chanel

D

Davidoff
Diageo
Dimmidisi
Dolce & Gabbana

 

F

Fastweb
Fernet Branca
Flexform
Forst

G

Galbani
Giorgio Armani

I

IBM
IBS.it
ITF S.p.A.

K

Kijiji

L

Lactalis
Laubman & Park
Lens Crafters
Leroy Merlin
Luxottica

M

Marionnaud
Media Markt
Megabus
Messaggero.it
Metroweb
Michael Kors
Mondadori
Money Town

O

Oakley
Oliver Peoples
OPSM

P

Pavoni
Paideia
Peroni
Persol
Piaggio
Pirelli
Prada

R

Ray-Ban
Rinascimento

S

Samsung
Skoda
Sogegross
Sunglass Hut

T

Tic Tac
Tiffany & Co.
Tonino Lamborghini
Trony
Trussardi

V

Vallelata
Versace
Vodafone
Vogue Eyewear

W

Webank