In order to build a storytelling within a journey across Tuscany’s nature to rediscover the woman’s italian identity reflected in personalities of many women - we decided to go to Palazzo Massaini. It comes as no surprise that this ancient castle surrounded by the green hills near Siena became our main destination since it’s the icon of Bottega Verde’s origins.
We created an institutional video campaign
“There is a nature common to all italian women”
("Esiste una natura comune a tutte le donne italiane”)
to promote the new brand positioning - “Italian Nature”.
TV Spot (Director’s Cut)
In order to build a storytelling within a journey across Tuscany’s nature to rediscover the woman’s italian identity reflected in personalities of many women - we decided to go to Palazzo Massaini as our destination. It comes as no surprise that this ancient castle surrounded by the green hills near Siena became our main destination since it’s the icon of Bottega Verde’s origins since forever.
TV Spot
STILLs FROM THE SPOT
Creative Team
Client Bottega Verde
Agency Cayenne
Account Executive Simone Soldi
Executive Creative Director Stefano Tumiatti
Creative Director Matteo Airoldi, Federico Bonriposi
Copywriter Ida Mandolini
Art Director Karina Noureddin
Graphic Designer Lorenzo Smania
Production Soho What
Executive Producer Barbara Aperio Bella
Producer Alessandra Sutto
Director Mauro Vecchi
DoP Luca Esposito
Post Production Band
Color Grading @ Band Claudio Beltrami
Editor Mauro Vecchi
Art Buyer Sofia Guglielmi
Casting Avangard Agency
Talent Arianna