
Unipol: Autostimo
Art Direction, Branding, Digital, Social, UI

Autostimo:
A car evaluator with character.
Considering selling a car is not an easy decision. One way that the car evaluation market can help is to improve the experience for potential sellers. Use transparent communication and provide tips from the experts to help everyone feel more at ease with reselling.

Autostimo provides the information and pro tips you need to sell your car. An initiative by Cambiomarcia, Autostimo is a company dedicated to pre-owned car trading and part of the Unipol Group, the second-largest insurance group in Italy and one of the top ten in Europe.

From entry-level advice such as “wash your car before the visits” to transparent and caring tips like “don’t meet buyers in isolated locations”, the Autostimo website covers every phase of the reselling process, leaving visitors feeling supported. An honest sidekick that will help you master reselling with peace of mind and clarity.



Social




Results
175,000
visits
112.000
assessments made
27.000
e-mail registrations

Creative Team
Client Unipol
Brand Autostimo
Agency AKQA
Account Director Alessandro Sinigaglia
Head of Strategy Lorenzo Foffani
Senior Content Marketing Manager Federica De Melis
Creative Director Matteo Lazzarini
Sr Art Director Karina Noureddin
Sr Copywriter Filippo DiLorenzo, Gianluca Marino
Sr Experience Writer Alessandra De Ascentiis
Art Director Roberto Piazza
Copywriter Giovanni Salvaggio
Visual Designer Luca Massano
Illustrator Anna Lisa Quarneti
Motion Designer Tazio Nicoli