"Designed for the future" acts as a creative canvas, adaptable to diverse products.
This consistency fosters instantaneous brand recognition, while simultaneously offering the flexibility to showcase Hoover's ever-evolving innovation.
SOME STILLS FROM THE SPOT
The campaign's claim, "Born innovative", serves as a succinct tagline,
encapsulating the essence of Hoover's brand promise.
It's the perfect marriage of forward-thinking vision and user-centric design, resonating with consumers seeking a glimpse into tomorrow's home.
Creative Team
Client Candy Hoover Group
Brand Hoover
Agency Cayenne
Account Supervisor Caterina Guastini
Account Executive Laura Alberti
Executive Creative Director Stefano Tumiatti
Creative Director Matteo Airoldi
Senior Copywriter Marta Agostini
Art Director Karina Noureddin
Graphic Designer Stefano Trolese
Production House Albatros Film
Compositing Motion Square
TV Planning Media Club
Web Planning EURE
Casting Face And Place