‘Un viaggio da Stella’, four destinations to experience memorable days.
We have chosen Paolo Stella, famous Italian influencer, as testimonial. Together with him and his fan base we embarked on an extraordinary road trip to discover the splendor of some Italian MGallery hotels and what an unforgettable experience they have to offer their guests.

The actor and top influencer Paolo Stella visited some of the most beautiful cities in Italy, as a guest of the MGallery by Sofitel boutique hotels, where he experienced the truly exclusive experiences offered by the brand to its customers. Not only top-level services, but also the pleasure of discovering and experiencing the most fascinating places and the culture of each location, Milan, Venice, Florence and Naples. Paolo's journey begins in a special place, La Gare Hotel Milano MGallery by Sofitel, from whose rooftop bar he admires the new suggestive skyline of the city.

Aboard an exclusive car, Paolo Stella traveled from Milan to Venice, from Florence to Naples and experienced first-hand the luxury and hospitality of the MGallery by Sofitel hotels, sharing the experience live with his many followers who they actively followed on Instagram and met in Italian piazzas. During his stays, he enjoyed the special "memorable moments" that the brand reserves for its customers. A series of content to support the operation has been created to communicate the initiative on the MGallery by Sofitel social channels.

A crew followed Paolo throughout the road trip, from the street to the bedroom.
We thus created three web movies that became exclusive editorial content for GQ, with a display campaign to support.

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