Rubber boots are underestimated product in many respects.
Everybody is aware of their primary function - protection from water.
However, there are many advantages that are not obvious at the first
glance and consumer doesn't even think about. Standard fishermen
boots are able to protect the wearer from a lot of dangers:
- Environmental debris (glass, wire, etc.)
- Natural hazards (sharp rocks, driftwood)
- Biological threats (dangerous and predatory creatures)
- Chemical hazards (oil, gasoline, acids)
- Electrical hazards.
Packaging
After analyzing how all these threats can be visually represented we realized that probably the best way to communicate protective functions of the boots was through…. images of fish! It is a very exciting topic that is very familiar to anglers and an excellent opportunity to combine several types of risks in one image. For example an electric eel symbolizes biological and electrical hazards.
The package itself is designed as a mini-stand, which creates an illusion of boots immersed in water. This way the consumer can see all of the protective properties of the boots. The upper part of the package shows that often you cannot see what is really happening under water because of the glare and ripples.
Case
Creative Team
Creative Director Igor Mitin
Art Director Berik Yergaliev
Product Designer Darina Baimukhanova
Senior Designer Andrey Serduk
Junior Graphic Designer Karina Nurdinova
Illustrator Rustam Greyed
3D Designer Farhat Omirbaev
Project Manager Andrey Serdyk
Account Director Renat Abdrakhmanov
Account Manager Diana Saibekova