The concept comes within a simple insight - sometimes you end up reading some random texts on the objects that are not considered as real literature. For example label of shampoo in the bathroom. So the truth is that it’s not enough to read whatever to be a real reader.
TV Spot
Digital
Banners
Creative Team
Executive Creative Director Stefano Tumiatti
Creative Director Matteo Airoldi, Federico Bonriposi
Copywriter Ida Mandolini, Giuseppe Draicchio
Art Director Karina Nurdinova
Director Andrea Cecchi
Photography Rocco Patella
Production Soho What
Post-production Bloom