We launched the new Labello Glitter Edition during the Milan Fashion Week within an event and an influencer campaign.
visual asset example
We organized a real photographic set perfect for Instagram shoot, putting a contemporary elegant twist on a retro disco aesthetic.
We created a very glittery Labello van suffused with rich hues of purple and embellished with glittering disco balls.
We spreaded sparks online and offline, blending vintage nostalgia with contemporary city life, set partly between our improvised sparkling catwalk and modern day Milano.
backstage
We involved 7 lifestyle influencers – Chiara Biasi, Nunzia Cillo, Alice De Togni, Larissa Guerrini, Anna Penello, Anja Tufina, Sonia Grispo – and many girls who discovered and previewed the new limited edition Labello and enjoyed lighting up the look.
The influencers involved were the protagonists of the campaign.
CHIARA BIASI
NUNZIA CILLO with fans
They have lived the experience offered by the brand firsthand, told it on their social channels and invited their audiences to participate and discover the product. They were the protagonists of the campaign video which narrated the launch of the limited edition Labello Glitter on the web. They then produced a series of contents that they conveyed on their channels, revealing their most sparkling side.
Dedicated LP
Results
430.500
Instagram Stories views
75.230
Interactions
1.160
People involved
in the area
545
User
Generated
Content
250.000
Users reached
43.508
Influencer campaign between october and december
Creative Team
Client Beiersdorf
Brand Labello
Agency Kiwi Digital
Client Director Maddalena Pinto
Creative Director Federico Castelli
Art Director Cinzia Paci, Karina Nurdinova
Copywriter Lorenzo Grammatica
Account Director Alessandra Versaci
Account Executive Elisabetta Cislaghi
Account Manager Alexia Altieri
Strategy Director Giovanna Ferrero
Senior Strategist Davide Sala
Junior Strategist Oriana Volpe
Head of Social Laura D’Angelo
Junior Social Media Manager Matilde Caselli