We wanted to deliver the combination of the aesthetical story-telling impact of the image and settle the real value of Flexform, with the aim of grabbing the attention of an international clientele.
That’s how we gave a start to a journey of turning a house into a home as the core concept and introduced the ‘Groundpiece’, ‘Soft Dream’ and ‘Lario’ sofas as main characters. Lario sofa is combined with Luce and Crono armchairs and Tindari small tables. Guscio and Feel Good armchair, together with the new Magi bench, create a harmonic Soft Dream ambience. Thanks to the combination of the aesthetical impact of the image and the real value of Home at last, Flexform went ahead keeping the fil rouge of the communications.
Film
Backstage
2015 Campaign (GROUNDPIECE)
2016 Campaign (SOFT DREAM & LARIO)
Digital Content
Example of a newsletter
Content example - Brand activation events’ invitation
Creative Team
Client Flexform
Agency Cayenne
Account Executive Caterina Buffa di Perrero
Executive Creative Director Stefano Tumiatti
Creative Director Matteo Airoldi
Senior Copywriter Evelin Loprete
Senior Art Director Andrea Pioppi
Art Director Karina Noureddin
Photographer Ruy Teixeira
Director Sing J. Lee
DoP Adam Scarth
Production Soho What
Executive Producer Barbara Aperio Bella
Head Of Production Marco Agnesi
1 AD Priscilla Santinelli
Production Assistant Maria Cristina Pellegrini, Marta Riboni, Roberta Ugenti
Post Production Anteprimavideo
Producer @ Anteprimavideo Claudia Fabiano
CG Artist @ Anteprimavideo Nicola Scarpinato
Compositing @ Anteprimavideo Francesco D'angelo, Luca Esposito
Editorial Final CUT (London)
Editor @ Final CUT Roberta Franco
Music Guido Smider
Audio Post Production Top Digital
VO Dario Dossena
Location Face And Place
Location Manager @ Face And Place Chiara Brambilla