The campaign tells the story of passion, the one that Italians put into everyday life and the one that Peroni has always put into making a quality beer.
Film 30’
Film 15’
Film: Director’s Cut 45’
Film: Director’s Cut 15’
Creative team
Client Peroni
Agency Ogilvy & Mather Italy
Executive Creative Director Giuseppe Mastromatteo
Creative Director Giordano Curreri, Marco Geranzani
Art Director Karina Nurdinova, Mario Giordano
Copywriter Fortunato Licandro
Account Director Laura Mora
Account Executive Valentina Noè
Head of Planning Giovanni Lanzarotti
Tv Producer Francesca D’Agostino
Production Mercurio
Executive Producer Luca Fanfani
Director David Vergés
DoP Sergi Vilanova Claudín
Production Designer Cesar Martinez
Music Le Vibrazioni – Dedicato a te
Post Production Post Atomic
Colorist Xavi Santolaya
Stylist Buki Ebiesuwa
Photographer Matteo Linguiti