
EG Stada: Sedatol
Art Direction, Branding, Digital, Handwriting, Packaging, Print, UI

Relaxing and resting has never been so natural.
EG Stada were looking for soup-to-nuts creative vision and execution for the brand identity, website, packaging and art direction of Sedatol, their direct-to-consumer line of food supplements based on dry extracts of passion flower, valerian, lemon balm, hawthorn, lavender, chamomile, linden and melatonin, expertly dosed and useful for promoting relaxation and natural rest in adults and children.

Together with my team we led all creative fronts to help scale the brand and fortify it's customer journey. The new style reflects the trends of the moment, with full colors and essential fonts.




Film
Banner




Creative Team
Client EG Stada
Brand Sedatol
Agency Healthware
Group Account Director Valerie Alexandre
Account Manager Livio Accardo
Strategy Director Ferdinando Scala
Creative Director Alfredo De Simone
Senior Copywriter Roberta Collina
Senior Art Director Karina Noureddin
Associate Graphic Designer Alessandro Tamburin
Graphic Designer Martina Zaccolo
Motion Designer Vincenzo Meo
Senior UX Designer Erminio Finelli
Visual Designer Claudio Lamberti
Retoucher Paola Sammartino