“C’è chi naviga. E chi vola.”
You can surf, you can fly.

The campaign's title introduces a unique moment for Italian advertising history where a brand putting into the spotlight the Italian government's Air Force: the "Frecce Tricolori". These aerobatic jets symbolize the need for speed in internet connectivity, achievable through Fastweb's fiber optics, and mark the symbolic beginning of a 'new era' in the web world.

Film "30, UK

It's all about 'flying' rather than just 'browsing.'

Our idea hinged on capturing the passion and dedication of these pilots and aligning them with Fastweb's values and high-speed optical fiber services.
This explains the metaphor of the Frecce Tricolori, shared by those 'born to be faster,' and the concept of fiber 'making us all soar like arrows.'

Film "30, ITA

Fastweb gave us the opportunity to work with the fantastic team of the Frecce Tricolori and access their film archive.
This allowed us to create an exciting ad without having to film the squad's maneuvers from scratch.
The film, shot between Rivolto di Udine and Lisbon, aired in two versions, 30 and 15 seconds, on national networks, satellite, and digital terrestrial television.

Film "15, ITA

The next challenge was how to deal with Fastweb's products.

Since the "Frecce Tricolori" brand couldn't be directly associated with product promotion, we could only use their image for institutional purposes. We came up with the idea of using only the “Frecce Tricolori” shadows and left the rest to the imagination. As a result, the commercial prices featured a squadron of planes with traces of smoke left behind.

Promo SuperJet

We combined the exhilaration of their aerobatic performances with the audience's infectious excitement during the shows.
Everyone present felt a sense of pride in their Italian identity, mirroring Fastweb's pride as an Italian company.